Running an eCommerce business means dealing with multiple moving parts—sales orders, customer information, inventory, suppliers, invoices, and deliveries. While platforms like Shopify and Magento (Adobe Commerce) handle the front-end shopping experience, the real challenge lies in managing the backend operations efficiently.

This is where Odoo ERP steps in. As an all-in-one open-source ERP solution, Odoo helps centralize processes like inventory, finance, CRM, and logistics. By integrating Odoo ERP with Shopify or Magento, businesses can reduce operational bottlenecks, improve data accuracy, and deliver a smoother customer experience.

Why Integrate Odoo ERP with Shopify and Magento?

  • Eliminate Data Silos: Without integration, you end up manually updating orders, stock, and invoices across multiple systems. Integration creates a single source of truth.
  • Real-Time Inventory Management: A product sold on Shopify/Magento instantly updates in Odoo, preventing overselling.
  • Multi-Store Efficiency: If you run multiple online stores or sell on both Shopify and Magento, Odoo consolidates everything in one dashboard.
  • Customer Satisfaction: Faster deliveries, accurate stock availability, and automated order confirmations build trust.
  • Cost Savings: Reduce time spent on manual data entry and avoid costly mistakes in accounting or order fulfillment.

Example: A fashion retailer selling on both Shopify (for D2C customers) and Magento (for wholesale buyers) can use Odoo ERP to sync all stock from one warehouse while generating separate invoices for each channel.

Key Features of Odoo ERP Integration with Shopify & Magento

  1. Automated Product Sync
    • Import products from Shopify/Magento into Odoo, complete with SKUs, attributes, and pricing.
  2. Real-Time Order Management
    • Orders placed online flow directly into Odoo Sales for processing and invoicing.
  3. Centralized Inventory
    • Sync stock levels across warehouses and stores.
  4. Customer & Vendor Management
    • Odoo CRM and contacts ensure all customer data is organized.
  5. Shipping & Logistics Automation
    • Integrate with carriers like FedEx, DHL, or ShipStation directly from Odoo.
  6. Accounting & Invoicing
    • Sales from Shopify/Magento automatically create entries in Odoo’s accounting system.
  7. Reporting & Analytics
    • Real-time business intelligence with Odoo dashboards.

Step-by-Step Guide to Integrate Odoo ERP with Shopify & Magento

  1. Set Up Odoo ERP
    • Install required apps (Sales, Inventory, Accounting).
    • Configure warehouses, taxes, and price lists.
  2. Select Your Integration Method
    • Odoo Official Connector (available for some editions).
    • Third-party apps like Emipro’s connectors.
    • Custom API-based development for unique needs.
  3. Connect Shopify/Magento Store
    • Generate API keys from the platform.
    • Enter credentials in the Odoo connector.
  4. Map Products & Categories
    • Ensure SKU codes match to prevent duplicates.
  5. Sync Orders & Inventory
    • Run initial synchronization of products and orders.
  6. Test Transactions
    • Place test orders, confirm they appear in Odoo with correct payment and shipping details.
  7. Go Live with Automation
    • Activate real-time sync and train staff on using Odoo as the single control point.

Advantages & Disadvantages

Shopify + Odoo

Pros

  • Quick setup, beginner-friendly.
  • Huge app marketplace for added features.
  • Lower upfront cost.

Cons

  • Less customizable compared to Magento.
  • Extra transaction fees unless using Shopify Payments.

Magento + Odoo

Pros

  • Highly customizable and scalable.
  • Advanced B2B features and multi-store support.
  • Excellent SEO and catalog management.

Cons

  • Requires strong hosting (e.g., AWS, Azure).
  • Higher implementation and maintenance costs.

Magento Integration Options with Odoo

Magento (Adobe Commerce) is highly flexible, making integration with Odoo both powerful and complex. Here are the primary options:

1. Odoo Enterprise Official Connector (Limited Availability)

  • Odoo occasionally provides native connectors for Magento in Enterprise editions.
  • It covers basic sync functions: products, customers, orders, and invoices.
  • However, it’s not as feature-rich as some third-party solutions and may require additional customization.

Best for: Companies already using Odoo Enterprise and looking for a stable, officially supported integration.

2. OCA (Odoo Community Association) Modules

  • Open-source connectors maintained by the Odoo community.
  • Provide features like:
    • Product and category synchronization.
    • Importing orders with customer data.
    • Stock level synchronization.
    • Status updates from Odoo to Magento.
  • Actively developed, but support depends on the community.

Best for: Businesses using Odoo Community Edition that want low-cost, open-source integrations and have internal developers to manage updates.

3. Third-Party Paid Connectors

Several vendors (like Emipro, Webkul, and SerpentCS) provide paid connectors with more advanced functionality than the OCA modules. Features typically include:

  • Bi-directional sync (products, stock, prices, attributes, variants).
  • Multi-warehouse management (Odoo stock linked to multiple Magento stores).
  • Automated invoice and shipping updates.
  • Support for configurable products (very important in Magento).
  • Dedicated support and regular updates.

Best for: Mid to large businesses that want ready-made, well-supported connectors with less reliance on in-house technical teams.

4. Custom API Integration

  • Magento has a robust REST and GraphQL API, which allows developers to build custom Odoo connectors.
  • Useful when:
    • You have unique workflows (e.g., region-specific taxes, multiple currencies, custom product types).
    • You run Magento in headless mode (with a React/Next.js storefront).
  • Offers maximum flexibility, but requires skilled developers to build and maintain.

Best for: Enterprises with complex, customized Magento stores or those who require deep workflow automation beyond standard connectors.

Shopify Integration Options with Odoo

Shopify is simpler than Magento, but still has multiple integration paths depending on your business size.

1. Shopify Odoo Connector by Emipro

  • One of the most widely used connectors, available on the Odoo App Store.
  • Features:
    • Bi-directional product sync.
    • Order import with payment and shipping details.
    • Stock updates from Odoo to Shopify in real time.
    • Support for multiple Shopify stores.
  • Paid license with ongoing support.

Best for: Businesses that want a ready-to-use, robust solution with minimal setup.

2. OCA Shopify Connector

  • Free, community-driven module by Odoo Community Association.
  • Provides basic order and product sync.
  • Lightweight but requires customization for advanced features.

Best for: Small businesses or startups that want to try integration without big upfront costs.

3. Custom API Development

  • Shopify has a very well-documented REST and GraphQL API.
  • Allows creation of fully custom workflows such as:
    • Syncing discount codes, gift cards, loyalty points.
    • Handling complex order fulfillment rules.
    • Multi-location inventory sync (e.g., Odoo warehouse + Shopify POS outlets).
  • Can also integrate Shopify Plus (enterprise plan) features like B2B pricing and checkout customization.

Best for: Businesses running Shopify Plus or needing custom workflows like advanced fulfillment, region-specific pricing, or ERP-level reporting.

4. Integration Platforms (Middleware)

  • Tools like Zapier, Celigo, or Mulesoft can act as middleware between Odoo and Shopify.
  • Useful if you also want to integrate other apps (CRM, marketing, etc.) alongside Odoo.
  • Adds extra cost, but reduces custom development time.

Best for: Companies that already use iPaaS/middleware platforms and want to centralize integrations.

Benefits of Integrating Odoo ERP with Shopify & Magento

  • 360° View of Business: Manage sales, stock, customers, and finance in one place.
  • Error-Free Operations: No more double data entry or manual updates.
  • Scalability: Add new stores or sales channels without increasing backend complexity.
  • Faster Fulfillment: Automated workflows speed up order processing.
  • Improved Decision-Making: Real-time reports and analytics help in planning inventory and sales strategies.
  • Compliance Ready: Better tax, invoicing, and reporting for audits.