When a fashion brand approached us with a beautiful product line but poor online sales, we knew the problem wasn’t the product—it was the Shopify theme performance and SEO setup.

In this post, we’ll walk you through how our team at iCodeBees helped them redesign their theme, fix SEO issues, and increase organic traffic and conversions significantly.

The Problem

Client: A women’s fashion store running on Shopify

Issues Identified:

  • Outdated Shopify theme with poor mobile responsiveness
  • Slow page loading time (4.5+ seconds)
  • Incomplete SEO setup (missing meta tags, duplicate URLs)
  • Poor product discovery from search engines

Our Goal

  • Improve user experience (UX) and site speed
  • Optimize Shopify theme code for SEO
  • Increase organic traffic
  • Boost conversion rate (CR) from 0.8% → 2%+

What We Did

1. Custom Shopify Theme Redesign

  • Used Online Store 2.0 capabilities for modular sections
  • Implemented lazy loading for images
  • Made mobile-first improvements using Liquid + Tailwind CSS
  • Replaced unused Shopify apps with built-in theme features to reduce bloat

📈 Result: PageSpeed score jumped from 38 → 86 (mobile)

2. SEO-Focused Technical Fixes

  • Structured meta titles, meta descriptions using dynamic Liquid logic
  • Fixed duplicate collection/product URLs with canonical tags
  • Created custom schema (JSON-LD) for:
    • Product
    • Breadcrumb
    • Organization
  • Indexed 80+ products correctly in Google Search Console

Result: 65% more pages indexed within 30 days

3. Keyword & Content Optimization

  • Identified top-converting keywords using Ahrefs
  • Created optimized H1/H2 structures on key pages
  • Added blog and buying guides to improve long-tail visibility

📊 Result: Organic traffic grew by 42% in 3 months

Results After 90 Days

Metric Before After
Page Load Time 4.5s 1.7s
Conversion Rate 0.8% 2.3%
Organic Traffic 2,300/month 3,800/month
Indexed URLs 72 121
Bounce Rate 62% 39%

💬 “We didn’t just get a faster site—we got more orders. The team at iCodeBees knows Shopify inside out.”
— Client Review

What You Can Learn

If your Shopify store is:

  • Running slow
  • Not ranking on Google
  • Getting low conversions

Then it’s time to upgrade your theme and SEO.

Need Help?

We at iCodeBees specialize in:

  • Shopify theme development (OS 2.0, headless)
  • Shopify SEO audits & technical fixes
  • Migrating from Magento, WooCommerce to Shopify

Contact us for a free Shopify SEO + theme audit!